Abstract

The article deals with the main options of violation of speech design in the information space of modern Ukraine both at the domestic and official levels. The language disbalance of the system due to the global fashion for foreign terminology, without taking into account adaptability in a particular linguistic environment, the permission to democratization of means of communication and the use of peripheral layers and dirty language, especially in blogs, errors in the administrative language the officials transitions, as a rule, to surzhyk, genocide of modern Ukrainian language in the advertising field and other factors of influence lead to the destruction of national language therefore the analysis of these problems extremely urgent. Preservation of literary speech design, its deprivation of typical mistake at such language levels as orthoepic, orthographical, morphological, lexical, syntactic, stylistic etc. creates conditions to address in the Ukrainian speaking space shortcomings. The author suggests to look at the violation of the rules of the literary language as a kind of grammatical invasion, that is, the process of the linguistic organism and adaptation in it, with further spread among those who violate the standards of the language. This phenomenon needs attention of the state level. Recently, there has been activity in the work of the Ukrainian government and public organizations related to the strengthening of the status of the Ukrainian language as an official language and the creation of favorable conditions for its development as a means of self-identification of the nation and a communication tool (adoption of the «Language Law»). However, these steps are still not sufficient. Constructive actions are needed to really cleanse the Ukrainian language of elements that are not typical of it (for example, profanity, when is cultivated among young people), and also in terms of increasing the literacy rate Ukraine and agencies put forward the item well-bred speech as one of the conditions for employment of an applicant for the position can be also considered as a positive thing.

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