Abstract
The article is devoted to the study of media reality. The thesis is postulated that media reality has a special spatial logic of its development. Media reality, according to the views of modern analysts, is located in the space between the text and the image. One of the productive methods of its study is topological reflection. This type of reflection includes the problem of positioning the researcher himself in the text and language. It is concluded that the «iconic turn» of modern mass culture requires its own textual analysis by means of philosophy.
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