사용자의 사고 작용에 미치는 디자인 심리 연구

Abstract

This study examined the theory of design psychology affecting users' thinking actions, focusing on the human cognitive system and information processing process. Based on related literature studies such as design, psychology, and brain science, the study was conducted focusing on case analysis of design psychology principles. As a result of the study, first, it was confirmed that the tendency of thinking appeared differently depending on the height of the ceiling, and creativity was promoted in spaces with high ceilings and specific thinking was promoted in spaces with low ceilings. Second, apart from usability, it was found that a design with good aesthetics reinforces users' positive attitudes and explores problem-solving methods with a generous attitude even in the event of a problem. Third, by first presenting positive expressions or experiences before experiencing a situation, it was found to have a positive effect on the user's perception, judgment, behavior, and memory. Fourth, it has been shown that visual stimuli activate physical waves and central nerves, causing psychological changes in human behavior and thoughts. Fifth, design consistency has been shown to affect user behavior and quick decision-making, but family similarity only needs to be interrelated, even if it is not in a fixed form. The significance of this study is to understand that the preference or bias that users judge design is related to design psychology. As a limitation, it failed to deal with the design psychological principles that negatively affect users' thinking formation. Furthermore, it is proposed to be conducted by supplemented and supplemented.