Abstract
The article presents a study devoted to a relatively new direction of the formation of cooperation of various forms of ownership in order to increase joint efficiency based on a synergetic effect. The interests of the participants of business ecosystems and the possibilities of their effective interaction to achieve a common goal are considered. The analysis of the definition of the business ecosystem concept is carried out and various approaches are considered. The factors that can influence the efficiency of the business ecosystem are considered. The potential of ecosystem formation is determined based on already available forecasts in the field of their formation and functioning efficiency. The relationship between the processes of ecosystem formation and its brand is determined. The transition from the company brand to the ecosystem brand is justified.
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