ОСОБЕННОСТИ УПРАВЛЕНИЯ ЧЕЛОВЕЧЕСКИМ КАПИТАЛОМ В ЭПОХУ ЦИФРОВИЗАЦИИ

Abstract

In this article, human capital is considered as a set of processes of interaction of local groups of workers in the course of production activities. The study of human capital management issues in relation to the practice of Russian business is of particular interest due to the transition to the digital economy, demographic changes and structural changes in the labor market. The purpose of this article is to determine the features of human capital management, taking into account generational cohorts in the light of new economic trends. The re-search is exploratory and is aimed at studying the practice of human capital management, which includes the processes of formation, retention and development of different generational cohorts. Based on a comparative analysis of major international and domestic scientific research, various factors affecting the process of at-tracting, retaining and developing employees of different generations are identified in the work. The results of this study will allow managers to implement an effective policy of managing the corporation's human capital and in a short time create a favorable environment for the development of employees and the enterprise as a whole with minimal financial costs.