Abstract
The purpose of this study was to examine selection attributes and its importance in order to suggest marketing strategies which can develop sea leisure sports industry. For this study, Delphi analysis was conducted with 11 sea leisure sports experts (4 from business, 4 from academy and 3 from social community), and evaluation indicators for selection attributes were abstracted. The abstracted evaluation indicators were verified for content validity from 6 experts (3 sports business doctors and 3 sea leisure sports experts). The evaluation indicators are awareness & reputation, human resource, program, cost, circumstances and facility. The data was analyzed by using Expert Choice 11(analytic hierarchy process). The results of this study showed that importance of sea leisure sports selection attributes are cost, circumstances, facility, awareness & reputation, human resource, program in that order.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
