전통 색채 감성이 문화가치 인식에 미치는 영향

Abstract

This study attempted to present a new perspective on traditional color sensibility by grasping the effect of monochromatic sensibility and cultural product color sensibility on value perception. To this end, a questionnaire consisting of 13 emotional vocabulary items based on color sensibility and 37 items of traditional culture value recognition was analyzed by a statistical method, and the results were as follows. First, the higher the color sensibility of cultural products, the higher the perception of aesthetic value, and this tendency was more pronounced when the profession was not in art. Second, the higher the color sensibility of Dancheong and cultural products, the higher the mental value perception, and this tendency was higher for women and for non-artistic professions. Third, the higher the color sensibility of Dancheong, the higher the social value perception, and the higher the age, the greater this tendency. Fourth, the higher the color sensibility of cultural products, the higher the perception of historical value, and this tendency was more pronounced for women. Fifth, the higher the color sensibility of Dancheong and cultural products, the higher the perception of cultural content value, and this tendency was found to be greater with women and older ages. Sixth, the higher the color sensibility of Dancheong and cultural products, the higher the symbolic and well-being/Lohas value perception, and this tendency was more pronounced for women. The analysis results of this study are differentiated from previous studies in that the relationship between the color sensibility and value perception of cultural products and the monochromatic color that connects the tradition of tradition was specifically grasped for each type of value perception and considered individual level will be.