Abstract
The purpose of the study is to identify the most frequent cognitive mechanisms of obscuring information, which underlie the evasion strategy, using the material of television talk-show interviews. Scientific novelty of the study lies in the fact that specifics of realising the communicative evasion strategy in television discourse is for the first time considered from the cognitive-pragmatic perspective. The attained results have shown that one of the most common cognitive mechanisms of the evasion strategy is the mechanism of full change of a reference situation / event / object, which is implemented at the verbal level, among other things, via such lexical and syntactic means as adverbs, parenthetical words and reverse questions.
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