العلاقات العامة في المنظور الإسلامي رؤية تأصيلية

Abstract


 Public relations is a concept initiated in an early era of human genesis, it developed gradually until it occupies its own institutions; eventually, a number of theories and scientific frames were based on. The researcher has used the descriptive method, as it suits his thesis, to figure out the origin of the problem and presented specific solutions to such defects and shortcomings. The research authenticates the aspect of public relations in Holy Quran and Alsunnah and found that Islam cares enormously of individual's behavior as honesty, integrity, preserving oath and avoiding deception, those virtues are essential segments of public relations which Islam wants to prevail in different beliefs and cultures.