РОЛЬ МАРКЕТИНГА В РАЗВИТИИ ГОСУДАРСТВЕННЫХ ТАМОЖЕННЫХ УСЛУГ

Abstract

The purpose of the article is to study the customs marketing system and its impact on the development of state customs services provided by customs authorities. The work used standard and specific research methods: the method of induction, deduction, analysis, synthesis, systematization, generalization, economic and logical analysis. Based on the research, the conceptual apparatus used in the system of customs marketing and government customs services was presented, which allows not only to more accurately define key concepts and their relationships, but also helps to establish common standards, improve communication, develop management strategies, and improve professionalism specialists in this field. It is shown that today there is an increase in demand for government customs services, this is primarily due to an increase in the volume of trade and procurement operations among foreign economic activity entities, their need for appropriate warehouse facilities for storing goods under customs control, as well as in organizing professional support procedures for customs declaration of goods. The use of marketing tools in the customs sector is aimed at increasing the efficiency of the services provided, ensuring the satisfaction of business entities and constantly improving the quality of the service provided. In addition, marketing has the effect of better informing users about available services, which can increase their attractiveness and therefore demand. The prospect for further research is the selection and study of the most effective marketing tools to improve the mechanism for providing state customs services.