Abstract
Today, digital transformation in the communication of an organization with its customers is more a necessity than a trend. It has penetrated into all spheres of life of modern society, including medical. However, only a small proportion of medical organizations (MO) understand this and are ready to switch their organizational systems and processes of communicating with patients to «digital». Based on the low level of awareness about digital information support tools and the willingness to allocate the organization’s budget for this, it is advisable at the beginning to focus on optimizing those tools that the Ministry already has and can improve. Thus, an effectively implemented strategy of using digital communication tools will allow the Ministry of Health to attract the attention of potential patients and significantly reduce the cost of existing tools, as well as increasing the effect of it. T h e p u r p o s e o f t h e s t u d y : to study the use of modern digital technologies for patient information support and develop proposals for their implementation and improvement in medical organizations M e t h o d s . The study used a descriptive method, questionnaire, analysis, comparison. Based on the results of the survey, a SWOT analysis was compiled. R e s u l t s . A survey was conducted among 100 patients of two medical organizations, which showed that digital information support for patients is poorly developed. Attention should be paid to the development and improvement of existing tools such as the website, messengers, social networks and chatbots of medical organizations. C o n c l u s i o n s . The introduction by medical organizations of new and improvement of old tools for digital information support of patients has a positive effect on the exchange of information with them. However, there is a clear link between the patient’s age and his desire to use digital means of communication. Based on this, the heads of the Ministry of Health should regularly conduct research on the quantitative and qualitative composition of their patients and, based on them, develop the necessary tools for digital information support.
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