АСПЕКТИ УПРАВЛІННЯ РОЗВИТКОМ СТАРТАПІВ В СУЧАСНИХ УМОВАХ

Abstract

Startups play an important role in modern global economic development. Startups are often sources of innovative ideas and technologies that can radically change existing markets and society as a whole. Despite the significant progress in the development of startups in recent years, there remain aspects that are relevant for further research and development in this field. In this regard, research related to start-up strategies, growth, and sustainability, as well as the study of factors affecting the success and survival of startup projects, are becoming extremely relevant. The study of these aspects is a task for the further development of startups and their impact on economic and social processes. The purpose of the article is to consider the current aspects of the development of startups in modern conditions. The article is aimed at researching the definition of a startup in modern conditions and its features; systematization of problems of the theory and practice of startup management; outlining the prospects for the development of startups in Ukraine and the relevance of the development of their management. Startup promotion strategy usually includes such steps as developing an idea, defining a target audience, creating a product or service, studying the market and competitors, developing a business model and marketing plan, attracting investment, and continuous improvement on the way to success. The key is flexibility and readiness for changes, adaptation to market conditions, and quick resolution of problems. The main areas of development of startups usually include the development of new technologies, software, products, or services that revolutionize the industry or solve current problems; the creation of digital solutions to optimize business processes, increase efficiency, and facilitate access to products or services; development of technologies and energy-efficient solutions to reduce the impact on the environment and development of renewable energy sources, etc. During development, startups face a number of challenges including limited access to financing, competition in the market, insufficient expertise and resources. Creating a favorable climate for startups requires an integrated approach and cooperation between the government, business, and the academic community.