Abstract
The paper offers an ontological model of mass communication (MC), which 
 unites traditional structural-functional information approach and metaphorical simulation method. The selection of archetypical psychological structures, which can be laid in the basis of a representative communicative 
 model, is proved in this study. The model establishes the equality of communicator and recipient values in the communication process and the resulting structural symmetry of communication mental and activity cycles, 
 in particular, balances the communicative effect by the binding force of the 
 communicative order, that allows specify a meaning of "free press" term. 
 The model identifies six key positions for evaluation of MC system’s objective condition in society. Analysis of these positions is carried out in accordance with information flow distribution in the MC not on technological 
 characteristics (press, radio, TV, etc.), as it is done usually, but in accordance with K. Jung’s four psychological modes, that methodologically predetermined by ontological view on communication.
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