Abstract

In the interests of strategic positioning of enterprises and in order to ensure conditions for their effective competition, it is necessary to clarify the enterprise’s place on the industry map in the “resilience – efficiency” coordinates. Such clarification is possible when studying a new property of sectoral anisotropy. Using the example of international light industry, we show that all enterprises in the industry can be divided into three large classes: “pioneers”, “miners” and “convoys”, with each class dominating each other in the Pareto sense. The current positioning of the enterprise involves clarifying the layer in which it is located, as well as the list of its closest competitors, highlighting the strengths and weaknesses of the company under study. During anisotropy analysis, methods of fuzzy set theory and soft computing are used, including obtaining an industry stability zone in the form of an R-lens.

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