Abstract
Digital technologies are a significant factor in the intensive changes taking place in various spheres of modern childhood. The issues of the direct impact of digital technologies on mental development of children and adolescents are within the field of view of modern national and foreign researchers. It is shown that the media activity of adults, as well as their attitudes in relation to the potential harm or benefits of various media content, the strategies of an adult in relation to children’s media activity have a significant impact on the child’s application of digital devices. Parents’ concern for digital devices can lead to technoference and negatively affect the child-parent relationship. Parental accompaniment of the child’s digital activity, mediating the direct impact of various media content on the child allows to reduce the negative effects of media, protect against undesirable content and contribute to the disclo- sure of the developmental and educational potential.
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