Abstract
According to a survey of 8 categories of images evoked when it comes to Japan, the number of answers was the most for food, followed by tourist attractions, cartoons/animations/ dramas/ movies, brands, culture, news, entertainers, and sports stars. “Food” and “tourist attractions” showed image concentration, while “culture” and “entertainers” showed image distribution. For <tourist attractions>, Osaka ranked the top followed Tokyo and Fukuoka. For <food>, “Sushi” and “Ramen” accounted for about the half, which shows natural introduction and settlement of Japanese language through the names of food. <Culture> appeared in a variety of forms, including food/clothing/house and traditional Japanese cultures. <Entertainers> expanded to include celebrities with a wide range of activities, such as modelturned actors and singer turned actors. <Sports stars> appeared the least among the 8 categories, and the answers were concentrated on soccer players and figure skaters. <Brands> changed from cars and home appliances to clothing and cosmetics. <Cartoons, animation, dramas, and movies> had 66 types of answers, the most diverse of the 8 categories.
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