Трансформація бізнес-моделі підприємства в умовах кризи

Abstract

The article studies risks and problems which businesses face in the pandemic and war condi-tions. The need to transform business processes based on their organizing and structuring has been substantiated. It is recommended to concentrate on those processes that make up the chain of creat-ed value: customer interaction business processes; business processes that have a great impact on the business income; business processes providing valuable processes to the enterprise; and cross-functional business processes that require coordination. In particular, it has been found that during the crisis, the work on strategies is changing. As a result, they are becoming more flexible, mobile, and adaptable. The changes in the internal environment of organizations caused by the digital trans-formation of business have been systematized. The authors state that business model changes will af-fect, first of all, the automation and digitalization of business processes, a deeper understanding of customers and their personalized services, teamwork building, and the realization of employees’ creative potential. New approaches to organizing the work of employees in crisis conditions have been considered. The research paper identifies the peculiarities of the hybrid model application as an optimal option for organizing work both in the pandemic conditions and during wartime. The ad-vantages and disadvantages of remote work have been given. In conclusion, the authors of the study provide recommendations which will help enterprises to get out of the crisis state caused by the pan-demic.