Abstract
Goal. Coverage of the content of financial behavior of the population in terms of ensuring the economic security of the state. Methods. Based on methods of analysis and synthesis, induction and deduction, the peculiarities of financial behavior are clarified, normative documentation on ensuring the financial and economic security of the state is given. In addition, to obtain results, general scientific research methods were used – theoretical generalization, scientific abstraction, statistical observations (processing of secondary statistics). Results. The basis of economic security is the economic behavior of man, the state of satisfaction and awareness of his needs at different levels of socio-economic interaction and according to the place of the individual in the hierarchy of this interaction, his propensity for opportunistic, equivalent or altruistic behavior under external and internal factors. In particular, the financial behavior of the population can be represented by groups of economic, social, political, demographic, psychological, cultural and other factors. It has been proven that there is a connection between the financial behavior of the population and the economic security of the state. It was found the main conditions for effective management of financial behavior of the population in Ukraine in the near future should be recognized: political, social and economic stabilization; increasing the level of employment and income of the population; development and increase of public confidence in the institutions of the financial system and the financial market. Scientific novelty. Based on the EU poverty criterion, the financial condition of the population of Ukraine is considered and a conclusion is made about the predominance of passive type of financial behavior of the population. Practical significance. The article presents considerations for ensuring the financial security of the state through the establishment of the Bureau of Economic Security and initiated a study of the financial behavior of society in Ukraine in terms of ensuring the economic security of the state
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