Конкурентоспроможність підприємства: сутність і підходи до визначення

Abstract

The article is aimed at generalizing the views of various scholars on the essence of the concept of «competitiveness» and allocating the properties and factors that characterize the competitiveness of enterprise. In modern conditions of economic development, of particular importance are the theoretical foundations of the conception of competitiveness, which should be based on the comprehensive approach and should be considered by means of this approach. The concept of «competitiveness» derives from the concept of «competition», which acts as an element of the market mechanism for regulating supply and demand; as a form of interaction between economic actors in the market; as an economic rivalry of individual producers for market share and receipt of an order; finally, as a mechanism for regulating the proportions of public production. In order to successfully operate in conditions of high competition in the market and to maintain the necessary level of competitiveness, enterprises and organizations master new types of services, introduce new forms of business, stimulate their employees and fight for the involvement of each client. When planning its activities, a company takes into account not only the needs of customers, but also the strategies of competitors. Based on the information obtained during the study of competition conditions, the company’s development strategy in the market is largely formed, and the general strategy of the enterprise goes the same way. Thus, a positive result in competition is achieved as a natural result of constant and competent management efforts. How positive this result will be depends largely on the competitiveness of the enterprise. The article discusses the essence of the concept of «competitiveness» as an economic category, analyzes various approaches to the definition of this concept and carries out an analysis of competitiveness of enterprise. Competitiveness is an important element concerning entering the market and keeping the enterprise’s positions at the market, especially in the context of pandemic and quarantine, so the topic under research is very relevant nowadays.