Abstract
The main approaches to the assessment of the export potential of the enterprise are considered in the article. The importance of systematization of indicators to assess the export potential deals with the implementation of the new economic policy conducive to increased competitiveness of the national economy. The analysis of indicators reflecting the change in export capacity at the enterprise level will formulate the indicative indicators of development of economy and increase its competitiveness more accurately. The paper presents approaches to the assessment of the export potential of the enterprise taking into account objective and subjective factors of development of external and internal environment.
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