Abstract
This study deduces job satisfaction factors that affect work commitment by empirically analyzing the relationship between job satisfaction of real estate agents and service value, and a hypothetical model explaining the effect of real estate agents' work commitment on service value. The purpose is to build and verify. In order to achieve the purpose of this study, the effect of job satisfaction on work commitment and service value was statistically analyzed for 240 real estate brokers who are currently engaged in real estate brokerage business in Seoul and Gyeonggi Province. As a result, it was found that the intrinsic and extrinsic satisfaction of real estate agents had a significant effect on work commitment. In addition, it was analyzed that work commitment affects the service value of customers. Therefore, in order to enhance the work immersion of real estate agents, intrinsic and extrinsic satisfaction factors must be improved. As the real estate agent's own work commitment improves, the real estate agent's job satisfaction will increase. For this purpose, real estate agents will need to make efforts to increase the service value of their customers through their efforts for intrinsic and extrinsic satisfaction and immersion in their work.
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