Abstract
This study aims to verify the effect of social psychological characteristics on consumption ritualization regarding to blood types of sports participants. The purpose is to present indicators for symbolic consumption in the segmented marketing of the sports industry. A survey was conducted from October 1st, 2020 to July 31th, 2021. 1,215 samples were collected and 1,119 samples were used in this study. The data were analyzed by using IBM SPSS win ver. 24.0 for frequency analysis, reliability analysis with Cronbach
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