Abstract
This study aims to examine problems of retail business operated by primary fisheries cooperatives and provide some suggestions for enhancing their retail business function . It reveals that although sales business function of fisheries cooperatives is very important for the members of Korean fisheries cooperatives , their performance and efficiency outcomes have been disappointing . The research offers six suggestions in two categories to resolve the issues . In the first category as a marketing plan for retail business of primary fisheries cooperatives , first , enhance of marine products business using local specialty goods . second , expanded of on -line shopping mall and third , joint marketings among primary cooperatives are necessary . In second category as an assistance plan of National Federation of Fisheries Cooperatives (NFFC ) for primary fisheries cooperatives , First , we needed to making logistics system for fisheries . Second , conducting retail business consulting for primary fisheries cooperatives . Finally , human resource development programs are needed . Primary fisheries cooperatives have to discipline faithfully as a cooperatives for NFFC roles as a cooperatives . So making marine products sales business as a core of a economy business of primary fisheries cooperatives in Korea is very important .
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