Abstract
In the 1980s, Italy established a design group called Memphis. Under the call of opposing functionalism, the design abandoned the tenets and values of Modernist Aesthetics, integrated into a variety of styles, including decorative art and pop art, and finally became one of the representatives of postmodern design. Conclusion Combined with the manifestation of its visual modeling, advertising typesetting design was discussed to draw the conclusion that its design has humanistic, open and reflective design thinking. In line with the current consumption development, it also meets the emotional needs of the public, promotes the better application of Memphis style gameplay element concept in advertising typesetting design, new Ideas to Promote the Development of Advertising. Open up design possibilities and new ideas.
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