ДРАЙВЕРИ ТА ІНСТРУМЕНТИ ЦИФРОВИХ ТРАНСФОРМАЦІЙ В УПРАВЛІННІ

Abstract

Management in the digital format has undergone significant changes compared to traditional approaches. To adapt to the modern market environment, it is essential to have a system that facilitates analysis, optimization, and strategic planning. Organizations are transitioning to the digital format of strategic and operational management of business processes and resources. A distinctive feature of digital management is a shift in focus towards organization, communication, and interaction both within the company and with the external environment, facilitated by digital technologies, online tools, and collaborative platforms. Digital technologies and management tools help companies respond more swiftly to changes in the market environment, encourage an innovative approach to problem-solving, and enable rapid modification of strategies and plans. Remote work and global communication enable collaboration with colleagues, partners, and clients regardless of geographic location, forming global teams and engaging experts from around the world. Data analysis and data-driven decision-making allow for collecting and analyzing large volumes of data concerning company activities, the market, and consumers. This aids in making informed decisions and refining strategies. Digital communication channels ensure effective communication within the company and with external contacts. Process automation reduces the time and effort spent on administrative processes. The implementation of digital tools and new work formats attracts young, talented professionals. These key aspects of digital management interact with each other, facilitating efficient communication, collaboration, and information exchange. They enable adaptation to changes, making work processes more flexible, productive, and successful in the digital environment.