한국춤 이벤트의 선택속성이 관람만족과 행동의도에 미치는 영향

Abstract

The purpose of this study is to investigate the effect of selection attributes of Korean dance events on viewing satisfaction and behavioral intention. The research method used to identify the research results was a questionnaire survey using the self-evaluation method based on a total of 255 study subjects, and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed. Accordingly, the research method is as follows. First, it was found that the selection attribute recognized by Korean dance event viewers partially affects content satisfaction. Second, it was found that the selection attribute perceived by Korean dance event viewers affects service satisfaction. Third, it was found that the selection attribute perceived by Korean dance event viewers affects overall satisfaction. Fourth, it was found that the selection attribute perceived by Korean dance event viewers affects the intention to revisit. Fifth, it was found that the selection attribute recognized by Korean dance event viewers affects the recommendation intention. Sixth, it was found that the viewing satisfaction perceived by Korean dance event viewers affects the intention to revisit. Seventh, it was found that viewing satisfaction perceived by Korean dance event viewers affects recommendation intention.