Abstract
The purpose of this study was to examine the influence of sport brand company’s marketing mix activities upon relation capital and loyalty.BR For this study, the samples were collected from participants of the event which held(by ‘R’ brand) on 18th and 19th October 2014 by using convenience sampling method. 23(694.4%) questionnaires were finally used for data analysis. The data was analyzed by using SPSS 18.0. and AMOS 19.0.BR The results were as follows;BR Firstly, Promotion has an effect on relation capital, but place and price do not have an effect.BR Secondly, relation capital has an positive effect on loyalty.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.