Abstract
<p>This article looked into the stylistic motivations of English words used in Amharic media. It used the qualitative descriptive approach to examine the data of this research so as to be able to investigate the stylistic motivation of language use in the Amharic media programs that are concerned with sport, medical science, and science and technology. Purposive sampling was used to select these programs, resulting in 1090 bilingual extracts. The English words were given due focus to examine the stylistic motivation that they have served in the Amharic media. In this study, it is found that there are numerous examples of English borrowing used in the Amharic media because they are shorter and more economical (i.e., for their brevity) than their Amharic counterparts. It is also found in this study that English loan words are used in Amharic media in order to precise some words for which there is no unequivocal Amharic equivalent. Employing variation of expression to avoid tedious recurrence of words in Amharic media is another finding in this study. Therefore, three aspects of the stylistic motivation developed by Galinsky are found to be available in the Amharic media language.</p>
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