КОНЦЕПТ ФАКТОРІВ, ЩО ВИЗНАЧАЮТЬ ІНВЕСТИЦІЙНУ ПРИВАБЛИВІСТЬ РЕГІОНУ

Abstract

The different characteristics that describe individual regions lead to significant differences in the ability to raise capital in the form of investment in the regional structure. This is largely determined by factors that are taken into account in the process of localization of investment by potential investors (also from abroad), more broadly identified with localization factors or synthesized using the index of investment attractiveness. It was substantiated that investors ’decisions are influenced by a number of subjective factors that are quite difficult to measure, and they express an individual system of preferences, partly determined by the investor’s knowledge, including the image of the region. It was proposed during the analysis of investment attractiveness of the region to determine the real investment attractiveness, which should be interpreted from the standpoint of “popularity” of investing in a particular sphere. Since the region is able to absorb financial and physical capital in the form of investment, the definition by analyzing the value of investment in enterprises or foreign direct investment allowed to identify the disadvantage of this approach as an opportunity to analyze attractiveness based on ex post investment in contrast to the ex ante approach. It also established that the real investment attractiveness can be assessed on the basis of past investments and thus select the region that attracted the most of them, and relatively symptomatic variables can be indicated, the increase of which will indicate increasing attractiveness. It was proposed to divide location factors into “hard” and “soft” by the nature of the impact, which correspondently will allow identifying directly with the cost of doing business and income and – the subjective feelings of investors and their internal value system.