Особенности оценки эффективности менеджмента в современных организациях

Abstract

The article deals with the problem of evaluating the effectiveness of management in modern organizations,
 highlights the concept of efficiency as a mandatory element of the activities. Currently, the social environment
 in which the organization operates has changed substantially. Russia´s transition to market economic
 fundamentals could not but affect the forms and methods of management of organizations. The problem of
 accurate assessment and management of business performance management has come to dominate the
 practice of management development processes of market globalization.
 For the smooth operation Organization requires regular monitoring and forecasting of development prospects
 of business segments efficiency dynamics to provide managers and businessmen the information they need
 to make timely decisions in the field of strategic, tactical and operational business management. Under these
 conditions, business analysis becomes vital for building an effective management system based on the
 strategic objectives of ensuring the unity of the various functional areas and management horizons.
 Monitoring is a specially organized, systematic observation of objects, phenomena and processes for
 assessment, control or prediction.
 The paper suggests a technique and an algorithm for monitoring the effectiveness and sustainability of
 enterprises, providing control of the results of activities and mutually beneficial transactions, thus expanding
 the possibilities of effectiveness management and enterprises’ sustainability, serving the best customer
 satisfaction.
 The authors pay attention to business reputation, which can be regarded as a market indicator of the
 company´s position in the business. They describe the role of goodwill in assessing the effectiveness of the
 organization´s management, the effects of positive and negative goodwill of the organization.