Abstract
The research objective is to identify linguo-cultural peculiarities of commercial vocabulary in the Chinese language. The article provides a semantic analysis of the Chinese lexeme “trade”, reveals the expressive potential of the modern phraseological units, proverbs and paroemias constituting the basis of the Chinese-language business communication. Scientific originality of the paper involves the linguo-cultural approach to studying the lexical and phraseological units used in the sphere of commerce. The research findings are as follows: the authors show that a seller’s speech is characterized by market orientation, which manifests itself in the choice of stable expressions.
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