Abstract

In modern scientific and political discourse, the concept of code has become quite widespread, as an explanatory matrix and as a possible structure of reality. At the same time, the concept of code itself is not a scientifically based scientific concept. It is worth mentioning that until the twentieth century, the concept of code was not used at all either in the humanities or in natural science discourse, or had a rather narrow application, closing in on the concept of a cipher. It was only in the twentieth century that this concept began to be used. The most famous modern thinkers who have used this concept are R. Barthes and J. Baudrillard. In the works of R. Barthes, the concept of code is used in the analysis of a literary text and acts as a kind of “substitute” for the figure of the author. It is the code structure of the text that allows us to talk about the so-called death of the author. In the works of J. Baudrillard's phenomenon of the code refers to the neo-capitalist reality and is subject to critical reflection. The author of the article follows a critical view of the ZH code. Baudrillard considers the modern scientific “fashion” for the use of the conceptual resource of the code as a definite symptom of the modern post-industrial society, in which, by reducing to code unity, the active projective assembly of a person, his memory, is eliminated.

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