Abstract
The article analyzes the peculiarities of the concept of investment strategy of transport enterprises. A number of tasks are defined for which the orientation of management of investment activity in the context of strategic goals of enterprise development is directed. The target goals in the context of formation of investment strategy of enterprises to which are given are justified: Increase of market value of business with the purpose of attraction in perspective of investment value of enterprise; creation of new enterprises through acquisition or merger; diversification of directions of activity of enterprise or scale of business under conditions of expansion of production; obtaining additional investment income from investment operations in order to increase the company’s operating capital; increasing the efficiency of the company’s operations through the introduction of a number of organizational and technological activities. The basic principles of formation of investment strategy of transport enterprises are defined. The structure of capital investments of enterprises is analyzed. The conceptual scheme of formation of investment strategy of the enterprise under conditions of non-modern renewal is outlined. A number of tasks for which the development of investment strategy of transport enterprises should be directed, taking into account the non-modern tendencies, have been identified: Ensuring of coordination of investment needs with the state of transport industry development and the position of the enterprise in it, technical and technological demands, peculiarities of innovative direction of enterprise development; ensuring strategic and current maximization of investment profit of the transport enterprise; putting investment risks to a minimum; ensuring optimal financial condition of the transport enterprise in the process of investment activity; maintaining the appropriate level of liquidity of transport enterprise investments; providing selection of effective tools of estimation, forecasting and adjustment and appropriate ways in the direction of effective investment activity. It is justified that the non-modern concept of formation of investment strategy of transport enterprises should be as close to the innovative component in the context of taking into account in the general strategic goals of the enterprise innovative-digital-modernization vector of changes at the present stage.
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