Abstract
The purpose of this study was to investigate the relationship among leisure attitude, flow, and intention to continuance of marine sports participants. Through convenience sampling method, selected 276survey questionnaires were used for final analysis from marine sports participants. With the collected data multiple regression analysis were performed by SPSS 20.0. The results of the analysis were summarized as follows. First, the cognitive attitude and behavioral attitude impacts positively(+) influence on clear goals, and the affective attitude and behavioral attitude impacts positively(+) influence on autotelic experience. And the behavioral attitude impacts positively(+) influence on challenge-skill balance, ecstasy, ability of control, and transformation of time. Second, the behavioral attitude impacts positively(+) influence on intention to continuance. Third, the autotelic experience impacts positively(+) influence on intention to continuance. Fourth, the flow was revealed to function as a mediator on the relationship between leisure attitude and intention to continuance.
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