Особенности развития выставочно-ярмарочной деятельности в Москве

Abstract

The paper presents the analytical information about the development of exhibition activity in Moscow as an information, communication and intellectual
 resources of socio-economic development of the region. On the basis of extensive statisticsthe author traced the dynamics of quantitative and qualitative
 development indexes of the sphere of exhibition and fair activities, which directly depends on the state of economics and investment activity in the territory.
 Exhibitions and fairs in Moscow is one of the most important sectors of the economy of the city, that largely determines the socio-economic and cultural development
 of the capital. 15 exhibition venues of the capital annually hold approximately 550 exhibition events with international participation, including the
 ones proposed by foreign organizations. The main trend in recent years has been to move many exhibitions fromunspecialized platforms and poorly equipped
 exhibition centers to complexes of international level. In Moscow exhibition centers that meet international standards are Expocenter and Crocus Expo. Moscow
 has 943.2 thousand square meters of exhibition spaces.
 Another feature of Moscow exhibition market is the prevalence of specialized and highly specialized exhibitions. The market of trade exhibitions and fairs develops
 more in the direction of B2B, i.e. business to business. Whereas regional-level activities are mainly targeted at fi nal customers.
 An important aspect of the exhibition-fair and congress activities is its socio-economic orientation, that providesfor increased business activity in the regions,
 development of regional economies, eff ective market positioning of territories, creation of new jobs and permanent employment in the region’s infrastructure.
 The author concludes that there is a need for state regulation of the exhibition activity, development and improvement of the regulatory and legal framework
 for its regulation.