УПРАВЛІННЯ ПРОЄКТАМИ ЯК СКЛАДОВА ЧАСТИНА ФІНАНСОВОГО ІНЖИНІРИНГУ

Abstract

This article discusses the importance and prospects of the project management process as a component of the science of financial engineering. Project management includes creating a work schedule, appointing a project manager, selecting a project team, project implementation and monitoring. The purpose of this article is to financially substantiate the essence and importance of project management in the activities of Ukrainian organizations and provide recommendations for optimizing the develop- ment of the project management process, in particular startups in the context of digitalization and financial development 4.0. An important role today is played by startup projects, which require in-depth study and development of measures to overcome obstacles to their implementation, as discussed in the article. The list of perspective directions (branches) of economy on creation of startups in Ukraine from the point of view of authors of article is also offered. The main features of project management – is the focus on results, regular interaction with stakeholders, the ability to assess project implementation. Modern approaches to project management are flexible, focused on getting quick results, and resilience to change, but they do not include a group of project marketing management processes. Although world experience shows that end-user loyalty to the brand and to the company's products increases, if the user feels the value of his opinion, realizes that he is involved in the process of developing new products and services, and also create a product that is interesting specifically for him. It is to solve such problems that it is important to include and use the group of marketing management processes not only at the stage of initiation and planning of the project, but also to use the services of marketing specialists at the stage of project development. Based on this, we can conclude that one of the main conditions for successful project management is professionally competent planning. The article emphasizes the lack of professional staff in the field of development and implementation of projects as an independent part of financial engineering. The problem of developing effective financial products also needs further study, especially in the context of digitalization, globalization processes, blockchain development, crowdfunding projects, and including startup projects.