СТРАТЕГІЧНЕ УПРАВЛІННЯ ПІДПРИЄМСТВАМИ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Abstract

In the modern process of digitization and increased competition in the markets, industrial enterprises must manage their production rationally and efficiently, in accordance with rapidly changing customer requirements. This is evidenced by global trends in national economies: the share of products manufactured by sectors of the traditional economy is constantly decreasing, and digital – is increasing, forming a competitive advantage in commodity markets. The development of globalization, digital information and communication technologies leads to a reduction in the product life cycle, increasing the rate of change of customer needs and market processes. This requires industrial enterprises to create conditions for business development based on digital technology solutions or business models that have not been used before, the result of these tasks will be the transformation of existing and the formation of new competitive advantages in the market. Due to the constant changes in the environment under the influence of digitalization change the structure and management conditions of all components of production systems, so it is necessary to continuously adapt production. The tasks of such adaptation are realized by strategic management of enterprises on the basis of the provisions of the Industry 4.0 concept. The author offers methodical recommendations for strategic renewal of the enterprise on the basis of such components of the production process as; enterprise resources, market environment, digital technologies and competitive advantages. It is proved that digital transformation should be carried out at the stage of maturity in five areas: formation of regulatory framework, advanced technology, creation of a single digital platform, training and retraining to work in the digital ecosystem, search and implementation of new technological solutions, transition to a new business paradigm based on effective digital development strategies. It is proved the necessity of introduction of a technique of an estimation of a level of digital maturity of the industrial enterprises in Ukraine.