Abstract
In the XXIst century, virtual reality technologies are actively developing and becoming an integral part of the museums’ institution. The article examines the trends that contribute to the implementation of virtual technologies in the activities and concepts of museums. In particular, it emphasises the reform of human intelligence (according to A. Koyre) and the emergence of a virtual escapist as a new type of modern consumer. The main functions of museums developed from the XVIth to the XVIIIth centuries are systematised in the article. It also analyses the new functions that have appeared in modern museums under the influence of new information technologies. On the example of The Pushkin State Museum of Fine Arts, we consider the possibilities of using and implementing projects in the museum by means of virtual technologies. In addition, we systematise the latest tasks for museum development set by ICOM Russia. The application of the latest digital and information technologies today helps to fully realise the main function of museums — the right to cultural development of people. This trend makes it possible to create new forms of preserving the cultural heritage of mankind, as well as to avoid its loss.
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