ОСОБЛИВОСТІ ГРАФІЧНОГО ОФОРМЛЕННЯ ЖІНОЧИХ ЖУРНАЛІВ ГАЛИЧИНИ (КІНЕЦЬ XIX – ПОЧАТОК XX ст.)

Abstract

The study focuses on women’s periodical magazines in Galicia from the end of the 19th century and up to 1939, with the aim of analyzing the peculiarities of the graphic concept of printed editions and their design, which influenced the time and genre features of printing. The object of the study is the women’s periodicals of Galicia, in particular the editions «Nova Khata», «Zhinocha dolia», «Zhinocha Volia», «Zhinoche Dilo», «Zhinochyi Holos». The article pays attention to the graphic design of women’s magazines of that period, which, although they were not richly illustrated, used various graphic elements, portraits and fashionable clippings. Editors were aware of the importance of the appearance of magazines as a supplement to textual content, especially given the growing competition among magazines. In this context, the development of printing technologies, the growing interest in art and the modernization of design influenced the creation of aesthetically attractive magazines with unique features of graphic design. The cover of the magazine plays a key role in its graphic face, encouraging readers to pick the magazine up. It consists of the title, main photo, logo and other graphic elements. White space is an important element of design, creating a sense of space and facilitating the convenient perception of information. The use of symbols and icons helps to highlight special sections and emphasize key points. Graphic effects add depth and expressiveness to the design. Ensuring design consistency between different issues is an important aspect, creating unity and logical coherence throughout the publication. Categorization and structure help organize content and make it easier for readers to navigate. The compositional and graphic complex of the cover is crucially important, advertising the concept of the publication and reflecting the level of content. The results of the study indicate that editorial offices used a variety of typographic techniques to give magazines an original look, contributing to the strengthening of national consciousness and cultural self-expression. The study will contribute to understanding the development of the women’s press and its impact on the public life of Ukrainian society in Galicia in the specified period. Keywords: graphic design, women’s magazines, magazines of Galicia, design, graphic effects, magazine cover.