핀테크 서비스의 만족도 향상을 위한 데이터 시각화 UX 디자인 연구

Abstract

Due to the COVID-19 pandemic, an untact environment has emerged, and fintech services have become a new paradigm. Users highly evaluate the advantages of convenience, immediacy, and cost savings in non-face-to-face business processes and actively utilize these services. As a result, various user needs are quickly coming in, and the business model of fintech services is expanding from revenue-generating activities such as deposits and loans to various tasks such as easy remittances, easy payments, asset management services, and advertising and marketing utilization. Fintech services need to use big data to provide personalized financial product information to individual users, so research on utilization based on user experience and data visualization is lacking. To solve this problem, it is important to provide insights to users through data visualization and improve overall satisfaction. Therefore, it is important to identify the elements of data visualization that affect user satisfaction with fintech services, and research results show that visual hierarchy, personalized curation, and innovative elements have a positive impact on overall satisfaction and continuous usage intention. These results can help improve the user experience of fintech services and can be applied in related fields of design research.