Abstract
This paper explores the reasons for resistance to digital transformation projects in FMCG companies. The purpose of the work is to develop recommendations for mitigating resistance. Within the framework of the study, an in-depth analysis of existing theoretical approaches and a quantitative analysis based on a sample of more than 60 respondents working in the FMCG sector were carried out. It was found that employees are prone to resistance in the absence of trust in the company's management and the project as a whole. At the same time, the fear of losing a job reduces the willingness to get involved in digitalization projects for people with higher education, while for people without it, maintaining employment is not decisive. It was also revealed that employees of FMCG companies are unwilling to overwork and disrupt the work-life balance, regardless of their attitude to digitalization. Finally, it turned out that employees working remotely are less likely to resist digital transformation projects.
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