Թվային հետքեր. ինչպես է զարգանում վարքագծի համացանց / Digital Footprints: How the Internet of Behavior is Evolving

Abstract

Modern advanced technologies are opening up new horizons in data collection and processing. Not long ago, the main source of information about consumers was the mobile applications they used or the websites they visited. Now, it is possible to collect data about them through devices connected to the Internet. We are talking about a new concept, the Internet of Behaviour, so it is important to understand how this direction is developing and what is influencing it. The Internet of Behaviour is still a marketing direction, but it is clear that it has serious prospects in terms of management information technology, because information about users connected to the Internet can be successfully used in production and other sectors of the economy. In addition, the application of the Internet of Behaviour can give a serious boost to educational institutions, helping both learners and teachers to achieve higher performance. As you can see, the Internet of Behaviour is an extended version of the Internet of Things, which takes the level of modern technological development one step further and opens up new horizons in terms of human evolution.