Abstract
The debate between Russian TV journalist D.K. Kiselev and his American vis-a-vis N.V. Zlobin in the book “The Battle for Deeply Personal” (“Bitva za gluboko lichnoe”, Moscow, 2019) may well claim the status of a policy document of the new era of information warfare. It reflects basic patterns of ideological confrontation between Russia and the "collective West”; strengths and weaknesses of the platforms, on which broad sectors of Russian and American public have entered into "the battle for the deeply personal"; and an emerging discursive atmosphere in both countries. After analyzing this polemic and its context, the author concludes that the information war between Russia and the United States would be lengthy and in many ways would even surpass the ideological conflict of the Cold War in intensity and sharpness.
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