МОДЕЛІ ОЦІНЮВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ТУРИСТИЧНОЇ ДЕСТИНАЦІЇ ТА ФАКТОРИ ВПЛИВУ

Abstract

The tourism industry is actively developing and showing extremely high growth rates in recent decades in the world economy, allows tourist destinations, which usually have limited resources for industrial development, to achieve income levels and adjust investment flows to industrialized destinations, and strategic and effective government policies to promote destinations even overcome the effects of socio-economic crises in individual countries. One of the conditions for the successful existence of a tourist destination is the need to constantly monitor the level of its competitiveness according to various criteria to identify strengths and weaknesses and, accordingly, to develop tactics and strategies for the development of the industry at different levels of management. Competitive can be considered a tourist destination that is able to produce tourist products that are in demand in domestic and foreign markets, and on this basis to ensure economic growth and improve the welfare of the local population. Competitiveness of a tourist product is the main condition that distinguishes the concept of “tourist region” and “tourist destination”. Consideration of the competitiveness of a tourist destination is of interest to different categories of users of this information. For public tourism authorities at the national level, the assessment of the competitiveness of a tourist destination is important in terms of prospects for the development of this destination, the comparative characteristics of the competitiveness of destinations. Regional tourism authorities, having received an assessment of the competitiveness of a tourist destination, can use it in developing a strategy for destination development, identifying weaknesses for tourism development. Potential investors, who consider tourism as one of the possible areas of capital investment, can use the assessment of the competitiveness of the tourist destination in making investment decisions, and so on. Constant analysis of the tourist destination allows ensuring the stable development of the economy, the arrival of tourists, income and importance on the tourist map of the world.