Abstract
This article examines the function of the phenomenon of connotation, relating to the meaning of the word, in cognitive studies due to the national worldview, cultural characteristics. The place of the word water as a concept in the linguistic consciousness of the Kyrgyz is established with the support of scientific-theoretical studies of scientists. It is reported that the concept is the object of linguocognitive and linguocultural research, reflecting the mental signs of consciousness by linguistic and non-linguistic means. The concept "water", as an anthropomorphic sign, is a metaphor, a symbol denoting the character, appearance, behavior of a person. Their connotative meanings are proved on the basis of fact-materials. Connotative meaning of the concept "water" is interpreted on the basis of stable language means, phraseological expressions and proverbs of the Kyrgyz language. According to the results of the study, it is noted that transitive, figurative, expressive meanings, in which the word water participates, are rich materials, which serve as the basis for the study as a concept. It is proved that the expression of the mental knowledge about the water in the linguistic consciousness by language means indicates the Kyrgyz national worldview, the peculiarities of the worldview of the nation.
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