Abstract
The paper focuses on current forms of manifestation of personal aesthetic activity in the modern social and cultural circumstances. Under the conditions of changeability and uncertainty of activity parameters the keenness and contradictoriness of emotional life of a personality are intensified. In this case while determining personal evolution the role of aesthetic emotions, which obtain new important forms of expression, becomes actual. This is revealed in search of correspondence to the demands of aestheticizing of personal image in the meaningful information environment, using aesthetic characteristics in self-appraisal and motivating social activity of a personality. This process can enable formation of inner motives of stability in the unstable world and become an important factor of personal development in various emotional manifestations. The study of the issue requires overcoming limited understanding of personal aesthetic activity and experience, verification of application of notions of aesthetics and practical culturology, expansion the range of phenomena under consideration.
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