ТЕХНОЛОГІЇ НЕЙРОМЕНЕДЖМЕНТУ ЯК ІНСТРУМЕНТАРІЙ РОЗКРИТТЯ ПОТЕНЦІАЛУ ПРАЦІВНИКІВ ПІДПРИЄМСТВА

Abstract

The article is sanctified to the research of the use of neuromanagement theory in the process of acceptance the administrative decisions and personnel management for the increase of workers’ labour of the enterprise productivity because of expanding their potential. The essence of neuroscience as interdisciplinary scientific direction concentrated on the study of central nervous system, and therefore, the brain is exposed. The essence of neuromanagement is considered, it was noted that neuromanagement as the area of knowledge has not acquired yet systematic nature and continues to develop. New approaches to the process of acceptances HR decision that is base on the knowledge about the person’s brain become the constituent of management projects commands and personnel of the enterprises is underlined in the article. It is emphasised that close relationship is between how the person thinks and that how he/she acts. Much attention is paid to the non-invasive methods that allow knowing about human ideas and behavior. It is considered that the brain visualization tools allow to get knowledge for application in the process of making decision, in particular in relation to the choice of activity strategy (collaboration or competition), in the process of recruiting candidate (yes or no), use of punishments and bonuses for employees’ motivation, expanding their potential. Attention is paid to the knowledge about how a human brain works, can help in creation of the organizational system (organizational culture) that positively will influence on potential expanding and increase of attracted of workers (including motivation) in relation to implementation of duties, and also on building and development of interpersonal relations on the enterprise. Fundamental differences are between a neuromanagement and neuroleadership are revealed. The non-standard tool of neuromanagement gives an opportunity to considerably improve quality of management of the enterprises and organizations is proved in the article. If people are managed, taking into account their natural capabilities and talents, they completer expose their potential and, accordingly, work more productively and creatively, are inwardly motivated and value their work. It is set that neuromanagement is the step by step system that embraces all aspects of HR management, beginning from creation of working group and selection of employees, ending studies, delegation, efficiency verification, quarry increase, management changes and even discipline. Basic attention is concentrated on getting and attaning pleasure of employee due to the expanding of the potential.