Abstract
This study aims to analyze impacts of perceived benefits of complex consumption space and shopping involvement on consumer space satisfaction. Survey participants were adult men and women in their 30s to their 50s. A total of 634 questionnaires were finally analyzed. For research methods, factor analysis, ANOVA, and multiple regression analysis were conducted using SPSS. Analysis results are as follows.BR First, perceived benefits of consumer space were classified into three factors: 1) convenience, freedom, and escape from daily life, 2) spatial attractiveness of coexistence; and 3) independence. As a result of factor analysis, shopping involvement was classified into two factors: life-centeredness and self-expression.BR Second, the mediated effect of involvement in the relationship between perceived benefits and consumption space satisfaction was verified. Consumers
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