КУХНЯ ЯК РЕПРЕЗЕНТАНТ ГАСТРОНОМІЧНОЇ КУЛЬТУРИ В СУЧАСНОМУ СУСПІЛЬСТВІ

Abstract

The purpose of the article is to elucidate the features of the transformation of cuisine as a component of the gastronomic culture of modern society. The research methodology was based on the methodology of complex analysis, involving the use of methods of various sciences (culturology, philosophy, history) in order to penetrate deeper into the essence of the studied phenomenon and to obtain the fullest possible knowledge of it. The scientific novelty of the research lies in the fact that its results introduce new knowledge about the field of nutrition into scientific practice, give grounds for taking a fresh look at the correlation between the traditional and the innovative in cultural genesis, the processes of self-identification, which is important for clarifying general questions of theory and the history of culture. Results and conclusions. The processes of Americanization and westernization of nutrition, and the leading role of fast food are inevitable in modern society. Globalization, with its new models of the spatial organization of socio-cultural reality, has made some forms of gastronomic culture popular and obsoleted others. Due to the industrialization of the food industry, the culinary culture of the modern city cannot represent any one cultural tradition. Although culinary symbols representing the concerned space may exist, the city usually presents a kind of culinary mix of different national cuisines and food styles. A special status is enjoyed by public places of food consumption, which, functioning in a variety of options, attach additional value to the very process of food consumption, which becomes a way of asserting oneself in the eyes of another. Mass consciousness with the help of the media and advertising is filled with interest in the metaphysical side of food and nutrition, and sometimes even their existential content, setting the interrelationship between food and its influence on the inner world of man and his state of mind. This study does not exhaust all aspects of the research: issues of food as a fragment of the national picture of the world, cultural unification in the field of nutrition, structure, functions and forms of representation of gastronomic culture in Ukraine require further investigation.