Abstract

The role of social enterprises can be cited as an alternative to solving the difficulties of small business owners caused by COVID-19. The results were derived by empirically analyzing the impact of new product development capabilities, product quality levels, price competitiveness, customer retention capabilities, purchase intentions, the number of employees and the number of vulnerable employees on financial performance.
 This study shows that financial performance can be improved when the corporate capabilities of social enterprises are mutually harmonized. Since the Social Enterprise Promotion Act was enacted in 2007, it is significant that it will contribute to enhancing the sustainability of social enterprises and establishing the original identity of social enterprises by analyzing and presenting factors that affect financial performance.
 As an implication, if research related to the performance of social enterprises develops social enterprises and creates a market that realizes the friendly image and social values of social enterprises themselves, social enterprises will become a subject in Korean corporate society.

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